Search Marketing PPC Management

Advertise your business on the major search engines – Google, Yahoo! and Bing and drive qualified traffic to your website

There is no BETTER lead than someone who is actively searching for your product or service. The lowest lying fruit, ripe for the picking and ready to spend money on what you are selling. Pay Per Click Advertising is best used as part of an overall internet marketing strategy that uses SEO, Display Ads, Social, Reviews and detailed analytics to capture and covert as many clients as your business can handle.

Let Seota put your business advertisements where your prospects and customers are looking—and get your phones ringing instantly while you build your digital assets to bring in more organic traffic. Our Dallas based firm has PPC Experts on staff ready to help you get the most of your PPC campaign.

Seota Search Marketing promotes your business on the major search engines like Google, Yahoo! and Bing—with professional ads created by our Google-certified adwords specialist.

Google Adwords Management focused on RESULTS!

Call us today to get started.

972-737-2830

Pay-Per-Click ROI and Success is Important at Seota

We believe the success of any SEM pay-per-click (PPC) campaign depends on careful management and consistent ROI, conversion and cost analysis. As highly skilled PPC professionals we provide data-driven strategies focused on delivery measurable results for you, our client.  Our hands-on, overly engaged PPC management process allows us to thoroughly A/B test and improve your  campaign for maximum results.

AdWords are Paid Media, So What Is Paid Media?

There are three categories, or ways to get your name in the media and in front of your clients. Earned Media, Owned Media, and Paid Media

  1. Earned Media is promotion or free advertising your get when you are interviewed, written about, or talked about in a broadcast medium for something your company did or for the quality of your service. PR companies are in the business of attracting earned media to your company.
  2. Owned Media is media your company owns, controls and manages. For instance, Seota once owned a local newspaper that we used to promote our business and our clients.
  3. Paid Media, generally speaking, is paying to have your brand, product or service exposed to customers by paying for the coverage or ad placement.

Most companies have trouble attracting earned media and owned media can be far more expensive than paid media. So most business are left to pay for their media exposure thru advertising.

Google AdWords is a form of paid media and one of the most effective and impactful ever created AdWords can be very expensive and require constant attention to keep it performing to maximum efficiency.

PPC Management typically involves the following services:

Targeting – AdWords has a number of targeting criteria, the most common applied are search phases tied to a geographic location.

Ad Copy – The key to any successful media campaign is the ad copy. Ad copy should always be a/b tested, tweaked, measured and refined to maximize the click thru from the audience that will spend money with your company. Getting qualified clicks is not enough, your landing page needs to be well written and tested to increase conversions.

Bidding – AdWords bidding can be very tricky and complicated. We often change bids by time of day, type of device and the quality of competition. A good bid strategy when tied to well written copy can be the difference between a good campaign and a great one.

Reporting – Giving our clients detailed reporting is only part of the reporting work we do. The real benefit of our reporting is to dig deeper into what is working and what is not. What is returning revenue for the client and what is not. Google Analytics and AdWords Reporting tied to sound business objectives and detailed analysis.

What is measure is improved.